Bragagnolo Stefano (Banana Republic)
Intoduction
A conclusion of our work, we can say? Of course it is best to start bringing mind the issue around which has developed throughout the investigation: how to represent the English media to Italy via the Internet.
We have said that the representations in the cultural industry in which information moves online, is based mainly on stereotypes.
This question embraces, interpreting both directions:
- what are the stereotypes about Italians?
- as produced by such stereotypes?
Following the first direction, has much relevance of the empirical analysis, however, the analysis of the production process of stereotyping have interpretative dimension more abstract and intuitive.
Stereotypes ARE ON THE ITALIAN?
As you can read in the penultimate entry, the problem of selection of the empirical material is very complex. Unable to use the technique of the week reconstructed by the motivations explained, the question arises of how to find and select data in a way that can be defined "scientific." Because I look here and nowhere else, because I prefer this material that, as I can entrust the specific analysis of these data a general characterization? But in general, that selection criteria is my investigation of your data?
The truth is I do not know. I thought a lot in a solution but I think the truth is that he chose the technique of the week because he had rebuilt valid alternatives. You can imagine my happiness when I realize that this also had problems with practical application.
fact is that now my empirical analysis can not be said that selection is based on a strictly scientific. If not, on a more discretionary and personal choice, based on my experience also very personal. If one day find a better solution will update the blog by reopening and adapting my research ... by the way, adopting for good response to a phenomenon until it finds a more convincing explanation is an intrinsic quality of the modern definition of science: the beauty of science baby!
After this (very) short introduction, let's see what those stereotypes.
According to GT, there are three levels of analytical abstraction of categories, the first, open coding is the most descriptive, the second, focused coding, the first group is "tags" that have common characteristics in more generic categories and the third looks to single out the core category.
- ITALICO MAN: a decline more specific the stereotype of Latin men. Has physical characteristics (dark and curly hair, eyes and dark skin, short, muscular perhaps), sex (very sexy, sensual, warm, loving, cheating and specific feature Italian, very jealous) and (joyful, healed and so maricon, always wearing sunglasses, clothing, signed, speaking very fast and above all gesticulated a little silly but very good and available opportunity when you can.) The woman also has its own typical characteristics of Hispanic women but there is no well-defined Italian version.
- CULTURE AND KITCHEN: The kitchen has a leading role, some of the strongest stereotypes on the Italians have spread through food: pasta in all its variants and the most famous pizza. In addition there are different types of cheese and salami, (see the chapter on simposon in Italy!), Sauces, wines, liquors and desserts such as tiramisu.
culture groups different senses: culture and art (especially the cities of art which are also the most tourist ... Venice, Rome, Florence, ... and painters renacimientales) sports culture (is primary at all football and a bit beyond motorcycles) and popular culture (a village poorly organized, which is arranged in the confusion, welcoming, making rules and then make fun of it, who thinks much aesthetics and fashion then as well.)
Very important are icons that characterize the Italian stereotype: people and objects to which all Italians are led back: as objects such as Vespa, Lamborghini and Ferrari, as there are people elected representatives (Berlusconi wins against all), singers Raffaella Carrà, Laura Pausini and Tiziano Ferro (Italy poor god!) many players and there is the case of Valentino Rossi for motorcycles.
- Mafia: The Mafia plays a particular role because it is a category that is part of itself, no other category as well as developed and then you can not get off to a cultural category. The stereotype Mafioso has a lot of facets under different interpretation and representation. A long time has created a romantic image of the nearest Italian-American gangster of the '20s Chicago (striped suit and wide-brimmed hat) confused with the Italian Mafia (Sicilian accent.) Onor, respect, violence, power, religion, blood pacts, the importance of family, coldness, are characteristics and core values.
The focused coding, summarizing, grouping all the stereotypes in three categories: italic man, culture and cuisine, Mafia. The theoretical leap that now requires me Teory Grounded identify a general category that can summarize the common characteristics, the fundamental feature of all three categories of targeted coding. A coherent and comprehensive category that can theming all the sociological analysis of the research. The coding theory presupposes a very high level intuitive researcher.
My intuition came in a somewhat rare and just watching television that happens every day in Italy and that but it is not normal in Spain and other developed countries Ocidental: Berlusconi tries to pass laws to escape trial . So, I realize that the core category can combine all categories is among ITALIAN THAT FITS.
adapting Italian is the man who in front of their difficulties can answer in an original way and always have good success. The mob in front of the problem of the laws that prevent them violates their interests getting results, or lack of status and social and legal order, as it was and still is now also in southern Italy, he creates their own social organization based on values \u200b\u200bsuch as respect, honor and family. The Italian man culturally and anthropologically is used to find solutions and take shortcuts and unexpected and surprising, the Italian economy can not take advantage of a strong industry, feeds the cultural stereotypes to promote another type of economy (The made in Italy). All original way it always is the key to the success of the ultimate goal. This is what in Italy is called the "sapersi arrangiare" more or less like saying "how to fix" the answer is that the Italians are the lack of organization at all levels of social organization typical Italian.
That by the way I interpret the empirical analysis of my data, is the fundamental archetype of all Italian stereotypes.
the end you can say that Berlusconi perfectly embodies this archetypal Latin lover man who seeks and always uses strategies that go beyond the norm (social or legal), whose behavior sometimes mobsters, and almost always with success, too.
AS PRODUCED ON ITALIAN STEREOTYPES?
This question wants to investigate exogenous aspects of stereotypes and we need more analysis "philological" on the production and reproduction.
My answer came in a slightly rough when I was preparing my presentation to the class blog of sociology and research on the Internet.
The stereotype, as has been said, is a typical pattern of human thought that makes it "liquidated" the daily life as it allows to faster thinking and therefore the response can be faster. The stereotype then by its nature has a core of reality, then, but was developed independently and can leave their links with the empirical reality.
Thus, as illustrative case, we can make a very quick philological demonstration with the Mafia.
The Mafia brings its origins with the phenomenon of "brigantaggio" 150 years ago with the unification of the Italian State. From here we have developed a criminal organization (mafia organizations actually three, but it's also an example of the homogenizing effects of stereotypes) is very powerful to exist today and ever more powerful. In the last years of the nineteenth century begins the first great migration of Italians in particular by the United States. Italians emigrated to the Mafia as well and begins to put the root in the new state. So here is the real history of the Mafia and from here begins the mafioso stereotype romantic construction with the central role of Al Capone. That character really been inspired by newspaper articles and later films. Now comes into play the stereotype that makes the Al Capone mob ideal type that spreads worldwide, the stereotype that allows people to create in the mind a clear picture at the same time you hear the word " Mafia. "
films to produce effective the culture industry that Adorno is referring to meaningful contexts that are already raised, defined, recognizable sound. So begins the myth mobster played in then passed from hand to hand through various means that reinterpret the latest version of the stereotype that can eventually bring back to Al Capone and the historical origins of the Mafia. From newspaper articles, to movies, to television to gaming to internet. This may explain how the Internet can play a game where the Simpsons Mafia who talk like in The Godfather.
AND SPANISH?
speaks specifically set initial Question English media. What can be said in this regard?
What you can see from these results can not be said that there is a very specific way of seeing English Italian: stereotypes found on the Internet about the Italians are more or less the same as those found throughout the world . Sure, there are some differences between countries, but not relevant.
The stereotype but their nature is the characteristic of being the most general and widespread as possible but plays very well the role of the Internet. Research is carried out online and then all is normal that there is a flattening of national differences. The stereotype assumes a global dimension the effect of standardization of cultural, find ourselves in front of the explosion of theories of Adorno and Bourdieu of which I spoke at one of the first entries.
Banana Republic: the end brought back to the origins
Now I can leave the more complete explanation of the title of my blog. It is clear that the name is a bit controversial. The ultimate goal and secret (until now) of my research was to better understand how social reality of my country enjoying my particular position of sociology Italian study abroad. A different perspective has led to the analysis of stereotypes to understand the real you did not know explain. Because in Italy there is a political, economic and social as well as unusual?
stereotypes, as mentioned, have a relationship with reality. What is my position allows me to compare the reality with them. Many stereotypes about Italians, although greatly exaggerated, are true. Italians also enjoy stereotyping often that foreigners have on them to build a positive image may (complaining but when stereotypes are negative as in the case of the Mafia).
banana republic, then, produces exactly the fundamental validity of the stereotype of the core category which arise on most of all the stereotypes: the Italian media that is adapted to reject social norms and laws, which produces, by its conduct widespread, a paradoxical situation of a country in turmoil, but resists complete and its ability to reinvent itself ever so original.
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